Once the business case has been approved, what then?
Too often benefits go ‘off the agenda’ and all of the focus is on delivering the project and hoping that this will enable the benefits to be delivered too. This vague approach to benefits delivery is why so few projects actually deliver in full the benefits expected or possible.
Benefits delivery management is a bit like the weather — everyone talks about it, but no one does anything about it!
When you talk to organizations about benefits management, intellectually they see the need to do something about it, but don’t know where to begin.
Previous half-hearted attempts have often failed, making the task seem much harder.
The reason benefits management is not easy is that it is not clearly understood. Indeed, there are few other subjects on which so much nonsense has been written.
Benefits are often assumed to be a consequence of a project — “build it and they will come” — is the belief. But, this is rarely the case because projects tend to leave a ‘gap’ between what they deliver and what is needed to realize the benefits. We call this gap “hope”.
The Governance Teams (Project Sponsor/Steering Committee) don’t help by not focusing on the benefits either. They tend to get drawn into the project’s measures of success — on time, on budget — and forget the whole point of the project, which is to deliver the business outcomes, benefits and value promised in the business case.
To address this problem, we have developed a simple end-to-end benefits management process based on The Value Equation™. This process and supporting tools enables you to plan, protect and measure your projects’ outcomes, benefits and value both during the project and beyond.
The concepts of ‘protect’ and ‘beyond the project’ are the VDM difference.
Our “How to manage your benefits delivery” Guide is designed to enable you to easily “keep your eyes on the prize” and ensure you put in place the mechanisms to ensure your benefits’ delivery.
This involves taking active steps at the governance, PMO, project and business levels to protect the value of the project and not allow it to seep away during the project or subsequently.
This focus needs to continue on after the project has been completed and the project team disbanded as the realization of the expected benefits, including the post project delivered benefits, is why the project was commissioned in the first place. After the project has been finished is often the most valuable time (in terms of benefits value realization) and, therefore, needs continued monitoring governance.
While the project is planning, developing and delivering, the governance team needs to also be assigning accountabilities for benefits, planning their delivery (especially post-project), protecting and tracking the value’s realization to schedule. NB A few months delay in the realization of some benefits can potentially make a project unviable.
Our benefits delivery focus encompasses the roles and
responsibilities of the project team, the business, the PMO and the
governance team. All of you are jointly accountable for ensuring the
benefits and value expected can and is realized from your project.
This Guide
Benefits delivery management now becomes part of ‘how you deliver
projects’ rather than being the forgotten step-child of projects.
This Guide should be read and used by
All of these parties are jointly accountable for ensuring the benefits and value expected can be and are realized from the project. Now everyone knows what to do.
The process map illustrates the different roles in the end-to-end process and how they interrelate and build on each other
What you measure is what you get